The new year is fast approaching and, with the hustle and bustle of the marketing industry, trends are already starting to emerge. With new technology comes new tactics so, we’re giving you a few ideas on how to ramp up your marketing skills and stay ahead of the competition in 2020:
Livestream VideoStudies show that 80% of consumers prefer watching a live video from a brand as opposed to reading a blog, and around 67% of those consumers are more likely to invest in a future event after watching a livestream of a similar event. These numbers are expected to rise in 2020, meaning now more than ever is the time to utilize this marketing tool. The chances are your brand is already active on some of the most popular livestreaming platforms – Facebook, YouTube, Instagram, Twitter and Periscope – so integrating this tactic into your marketing strategy should be a simple feat. Another advantage of livestreaming is that brands also have the opportunity to directly interact with their customers and receive feedback on their content in real time. Even better, livestreams can be saved and repurposed for future content needs.
Optimize Smart SpeakersAs of January 2019, there have been more than 118 million smart speaker devices sold in the United States alone, yet it seems this fountain of opportunities for marketing have gone relatively untapped. To get ahead of this trend, companies may consider positioning a product or service in terms of a “branded skill” – A customer-centric way to directly promote to consumers. Major brands are already taking advantage of this tactic, such as:
PersonalizeWith the rise of technology, consumers are looking to have a personalized shopping experience. In order to have that experience, access to a fair bit of consumer information is necessary. While websites can track browsing and buying behaviors, more brands are urging users to create accounts with their company. Doing so stores the consumer’s personal information to the brand’s system, and the company can then serve that consumer products based on their preferences via on-screen or email promotions. According to Shopify, 75% of consumers actually prefer retailers to use their personal data as a means to improving their shopping experience, and this trend is expected to carry through to 2020.
Zero Moment of TruthThe Zero Moment of Truth (ZMOT) is the moment in the buying decision when the consumer makes the decision to research a product prior to purchasing it. This habit is ever-present, and the amount of data, reviews and product information readily available on the internet has made it a breeding ground for information overload. By understanding your consumer’s process for gathering information, marketers can tailor their overall shopping experience to ensure consumers aren’t lost in the sales funnel. Product-based conversations, whether on your website, blog pages, etc., are more vital now than ever before. Our advice? Start with your brand’s social media – Monitor your mentions and industry trends, and develop your overall marketing strategy based on your target market’s needs.
Micro-InfluencersInfluencer marketing has been on the rise in 2019 and we’re anticipating this strategy to grow in 2020. Influencers partner with brands to promote or review products, services and destinations for their audience in an effort to expand on existing marketing efforts. More specifically, micro-influencers work on a smaller scale, having a following of 1,000-100,000 users. These influencers have developed a tight-knit, trusting and responsive audience based on a niche interest. For brands looking to tap into the influencer marketplace without the fees of a celebrity presence, a micro-influencer allows brands to communicate to their target audience in exchange for a sample of your brand’s product or service.
Understanding SEOWhile SEO is not a new topic in the marketing world, the evolution of technology has led to a misconception of how SEO is actually effecting your business. We’re debunking the most common SEO myths so you can start your 2020 strategy off right:
With the new year (and a new decade) on the horizon, it’s important to stay #InTheLoup on marketing trends. Whether you’re reading up on industry news, magazines or staying tuned to the LHG blog for important information, getting a jump start on industry happenings can help gain the interest of consumers and set you apart from your competitors as we break into 2020.
via Lou Hammond Group https://louhammond.com/2019/10/30/2020-marketing-trends/
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AuthorLou Hammond Group is a global public relations agency specializing in lifestyle, travel & technology with offices in New York City, Charleston, SC, Houston, TX, Miami, FL and Los Angeles, CA. Contact
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