So, you’ve just finished writing your latest pitch and have officially received the green light from your client to distribute the good news. Congratulations! You may think that the hard part is over and that the next step is getting an enthusiastic response from a journalist – well, think again. In the world of media relations, the more time-consuming work comes after the writing, and a crucial step in getting your news out to the media is building a solid list of journalists who may be interested in receiving the announcement. The first step in building an appropriate media list is looking at the focus or “beat” of each reporter, and then you must narrow down your list by titles/roles at each publication. First, you must ask yourself these questions: Who accepts pitches? Who assigns news stories? Who should I not contact? Before you go any further – I should note this isn’t a guide on who to pitch, but rather a guessing game to see how well you know common titles within a media outlet so that you can determine who should be prioritized for pitching. See the instructions below and good luck! Instructions: Utilize the below word bank to match the editor’s descriptions with the appropriate role. Word Bank
Role Description
Answers (don’t peek)
Once you master these titles and the steps mentioned above, then you have all the knowledge to build a successful media list. I think we all can agree spending time on and putting hard work into a pitch just to send it to the wrong contacts would be disappointing, right? So, picking the perfect contacts to distribute to is very important. Then you can sit back and wait to see if your pitch gets a bite! via Lou Hammond Group https://louhammond.com/2023/01/20/guess-who-magazine-editor-edition/
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What you need to know to help build a strategic marketing strategyYour customers are one of the most important factors in your marketing equation. Whether you have an established customer base or an aspirational set of target consumers, conducting an analysis on who you are trying to attract is key. Developing a customer profile allows you to assess where to focus your marketing efforts and dollars.
Key Factors to IdentifyWhat is important to them?Knowing what is important to your customers allows you to tailor your products, services and messaging so that you speak to what is most important. Are they a young working professional looking for local or sustainable products? Are they a family on a budget looking for ways to make life easier while maintaining a budget? Are they empty nesters looking to create memories with those who are most important to them? Each of these groups require very different messaging and targeting to effectively gain their attention and win them as customers. How and where do they consume content?One of the most valuable things you can do is identify where your customers spend time. Do they scroll TikTok for four+ hours a day or are into newspapers and magazines? Do they turn on the news every morning like clockwork or did they cut the cord three years ago and haven’t seen a traditional news segment since then? Knowing how and where your audiences consume content is vital to understand how and where you appear in thier daily lives. How do they shop?Understanding how your customers spend their dollars will help tailor your path to purchase and conversion goals. Does your target consumer shop exclusively online? Then an easy to find and navigate online store front with google and apple pay integrations are imperative. Or does your consumer like to buy in person, wanting connection before committing to a product or service? Then a welcoming store front that is prominently listed on your website, social profiles, Google Business profiles and other listing sites is crucial.
So how do you get this information? One of the easiest ways is simply by talking with your target customers. This can be informal. A conversation while they are shopping in store, or a question posted on your Instagram story. Or structured and formalized through surveys, interviews and focus groups. If you have a significant amount of customer shopping data, a deep dive with a Claritas Prizm can help you create a complete picture of your consumer. Ultimately, the more you know the better your marketing decisions.
Ready to learn more about your customers and build out an integrated and strategic marketing plan? Let’s talk. via Lou Hammond Group https://louhammond.com/2022/09/29/understanding-your-target-market/ It’s never easy to fall asleep in a new place. New bed, new sheets, unfamiliar walls…all make for an unusual experience. The first night in my apartment in Charleston was no exception. As I completed my evening routine and settled into bed, the room got quiet and the sounds surrounding my building became magnified. It was hard not to hear the music coming from a bar just a few steps away from my bedroom window. Instead of trying to tune it out, I quickly found myself trying to listen to the guitarist sing, while peering out my window to gaze at the activity under the canopy of cafe lights. As I went through the next few days, I realized that this was going to be my evening entertainment and musical lullaby every night, and I oddly looked forward to it. I was new to Charleston, and I had very few people to hang out with initially, so this was a nice substitute. I would open my window and listen to the music whether it was a band on the weekdays playing old Beatles music, or the DJ on the weekends playing Kanye and Drake. I loved sitting in bed watching the bar cater to whoever was going to be present that night. Pull out a cover for when it rains, turn on the lights when it gets dark. Small details to entertain the audience and draw customers in (it sure drew me in, and I was a building away). In this uber competitive world where everything and everyone is fighting for attention and investment – details matter. They are what set you apart from the other guy, or the other bar around the corner, which is what I have learned at Lou Hammond Group. My internship in the Charleston office at LHG taught me more than the basics taught in school. At LHG, I have learned what cannot be explained by a teacher or studying for an exam, such as the relationships with the clients and how best to help them. Throughout my internship experience, I have written and distributed press releases and pitches, sat in meetings with clients and witnessed what public relations truly consists of. Anyone can easily open a restaurant or bar, but it is the attention to detail, knowing your audience, expression of creativity and uniqueness of the experience that draws the customers in and creates an atmosphere that compels them to return….again and again. LHG is a firm that helps their clients successfully achieve that for their endeavors. I have always been an observer, which is why I am interested in public relations. Public relations helps to bring people together, and this industry is meticulous, focusing on the details. In the public relations world, employees work hard to create relationships and make it their mission to observe and react to how this work is received. Every night I observe that bar just a building away from my window, and see the small, minuscule details that they do to make their customers happy. That is what I have applied to my experience in public relations. At Lou Hammond Group, we focus on the little things to help others see the big picture on behalf of our clients. via Lou Hammond Group https://louhammond.com/2022/07/11/public-relations-in-the-real-world/ Newsjacking, or the practice of ‘hijacking’ trending news stories with the goal of inserting your brand into the conversation, can be an effective public relations tactic for building your brand, boosting credibility, and getting your message out to a larger audience. While newsjacking is a useful tool for securing media exposure, it’s important to approach every newsjacking opportunity strategically. Here are a few tips that PR pros can utilize to master the art of newsjacking.
Best Practices for Newsjacking
via Lou Hammond Group https://louhammond.com/2022/06/27/how-to-master-the-art-of-newsjacking/ With Memorial Day just around the corner, we are all geared up and ready to explore a beach town and relax with our feet in the sand at LHG. Here are the five beach destinations we are most excited to enjoy this year.
Florida’s Paradise CoastFlorida’s paradise coast, which features the pristine beaches of Naples and Marco Island, is the state’s southwestern gem, where the Gulf of Mexico’s crystal blue waters meet white sand beaches. With over 30 miles of jewel-toned shoreline, the seaside attractions are diverse, from pristine hideaways like Keewaydin Island to luxury resorts.
JamaicaThe iconic island of Jamaica is home to much more than just sun and sand, but the breathtaking variety of beaches found on the island are surely among the can’t-miss attractions there. In Montego Bay, you will find a large concentration of top-class all-inclusive resorts boasting perfect white sand beaches and calm waters to enjoy a relaxing swim. One hour away in Negril, Jamaica’s “Capital of Casual,” a cluster of wonderful hotels, night-life venues, and restaurants are located along one of the top beaches in all of the Caribbean. Negril Seven Mile Beach is considered by many locals to be the most beautiful beach on the island, which might be why so many wonderful businesses decided to set up shop along its shores so that visitors could easily stroll along and stop by throughout the day and night.
Nassau Paradise IslandOne of the most popular islands in the Bahamas, Nassau Paradise Island truly is heaven for beach lovers. Located near downtown Nassau and some of the most popular all-inclusive resorts on island, Cable Beach is a high-energy spot with plenty of restaurants and beachside shops. Love Beach, 20 minutes away, is more laid back and home to 40 stunning acres of protected coral while Junkannoo beach, the nearest beach to a cruise port, is always a party with beachfront shacks offering refreshments and more all over the place.
Ocean Cay MSC Marine ReserveOcean Cay MSC Marine Reserve, MSC Cruises’ private island, which welcomed the world for the first time in November 2021, is the perfect destination for travelers looking for fun in the sun. Visited by all MSC sailings from the U.S. to The Bahamas and Caribbean, this island sits in a 64-square-mile flourishing marine reserve and is home to two miles of white sand beaches and an abundance of opportunities to explore the natural beauty of the Bahamas and discover local marine life, through activities like snorkeling, stand up paddle boarding, kayaking, and catamaran tours.
Panama City BeachBest known for its 27-miles of sugar-white sand beaches bordering the calm emerald-green waters of the Gulf of Mexico, PCB is an ideal beach destination in Northwest Florida. Recently named a top 3 beach in the United States by Trip Advisor, PCB also has two protected nature preserves nearby and a variety of natural beauty to enjoy. via Lou Hammond Group https://louhammond.com/2022/05/13/fun-in-the-sun-five-places-to-enjoy-a-beach-day-this-summer/ Short-form video has taken the social media world by storm in recent years. Just think back to 10 years ago when Instagram was merely a curated highlight reel. However, since TikTok entered the social media scene, it’s caused an explosion of short, “snackable” content that has led to some fantastic, hilarious and utterly bizarre videos going viral. Other social platforms have hopped on the bandwagon with the introduction of their own short-form video formats – Instagram Reels, Facebook Reels, and YouTube Shorts. Today people come to social media to share and engage with personal stories rooted in authenticity. With people craving deeper interactions with brands now more than ever, leaning into video has huge payoffs for brands looking to build long-term relationships with people. Read on for three reasons why video is an essential marketing tool. Video content improves discoverability. Sharing short-form video can help you reach new audiences. Because of TikTok’s popularity, the algorithm on other platforms has shifted to favor short-form video over other types of content. For instance, Reels appear in the Home Feed, in Stories, on user profiles, in the Reels tab, or on the Discover page. This means Reels can reach a much larger audience, whereas in-feed posts and Stories can only reach your followers. Video content strengthens brand loyalty. TikTok thrives on relatable and genuine content. Brands that show passion and personality in their videos tend to resonate more with people. Keep them coming back for more by making them laugh, giving them a glimpse behind-the-scenes, or teaching them how to do something new. Video content increases engagement. Video posts on social media get 48% more views. Regardless of how many followers you have, any video has a chance at going viral if it’s relevant, engaging, uses audio, and has well-chosen hashtags. And the more people you reach with video, the more likely you are to see your follower count and engagement rate grow. Best Practices for Short-Form Video Content Marketing Short-form video is revolutionizing the way we consume content and leverage our social media marketing efforts. Take advantage by developing an innovative video content strategy. Here are some things to consider:
So, are you ready to start creating? via Lou Hammond Group https://louhammond.com/2022/04/28/short-form-video-the-secret-to-a-killer-content-strategy/ In today’s world, social media has become a part of many people’s daily lives. From searching Instagram to see the newest fashion style to mindlessly scrolling TikTok to watch the entertaining TikTok trends, it’s safe to say that many people are consumed on a daily basis. As someone who works in the world of social media, I’ve seen firsthand that algorithms change on a daily basis and sometimes it can be tricky to adapt your social strategy to align with your business goals. The key is to understand the new trends and figure out a way to stand out among them. Read on for what will be trending for 2022. TikTok will become hugeThink about TikTok as an immersive entertainment experience. Brands that are authentic and genuine show the best results. Brands are also encouraged to engage like a user, build a narrative and create with intent. As 50% of TikTok’s global audience is under the age of 34, staying engaged is more important than ever. When considering your TikTok strategy, you will want to keep these key insights in mind:
Source: Social Media Today Video content will be a priorityGone are the days when Instagram photos will be pushed to the front of your homepage. Instead, you will notice that you will see more video content amongst the people you follow. According to Instagram CEO Adam Mosseri, that platform plans to “double down” on its focus on video content in 2022. When creating Reels, you will want to keep these key insights in mind:
Source: Social Media Today Paid advertising will become essentialAccording to Hootsuite’s 2022 Social Media Trends survey, more than half (51.4%) of marketers surveyed informed that they plan to increase their paid social spend this year. As Hootsuite states, 38% of marketers will heavily focus on TikTok for increased social spending as that platform has seen a 700% increase in being effective for business goals. Influencer marketing will continue to soarOver the past 5 years, influencer marketing has taken off. Globally, influencer marketing-related companies increased by 26% in the year 2021, reaching nearly 19,000 firms offering or specializing in these services. Because of this, 68% of marketers plan to crease their influencer marketing spend in 2022. According to the State of the Influencer Marketing 2022: Benchmark Report from Influencer Marketing Hub, the influencer marketing industry is set to grow approximately $16.4 billion in 2022. If your budget isn’t allowing for paid social, investing in influencers could be a cheaper alternative that is just as effective. There are influencers for every niche: travel, wellness, golf, fashion… you name it! They have proven time and time again that they can help marketers successfully achieve marketing goals. via Lou Hammond Group https://louhammond.com/2022/02/28/social-media-trends-for-2022/ January is the time for making resolutions, starting the year off with new goals and aspirations – a fresh start. Winding down from the holidays, you may sign up for the gym or swear off alcohol until February; if you’re anything like me, you scour “Where to Go in 2022” articles and start your travel planning. Here are a few trends the Lou Hammond Group team has spotted for the new year, with some travel inspiration for the months ahead. …But FirstThe latest consumer sentiment report from Destination Analysts reveals that while the concern for contracting COVID is still very real and has continued to impact travel plans, optimism is increasing and enthusiasm for travel is strong. Nearly 80% of Americans have trips planned in 2022, with 72.8% expressing the highest level of excitement for their future travel plans since Omicron arrived. Ready for a SpreeWith pent up travel demand and countless postponed trips over the past two years, Americans have been saving up and are ready to spend spend spend in 2022. We anticipate many GOAT – or “greatest of all time” – trips this year, with families and friends reuniting for bucket-list getaways. This increased spending suggests a rise in far-flung travel itineraries (cheers to international travel!), longer lengths of stay, and splurging for elevated experiences across accommodations, dining, and excursions. Ready to head across the pond? London is calling! On Regent Street, Hotel Café Royal combines modern elegance with history, hosting everyone from Oscar Wilde to David Bowie. The hotel has partnered with “Van Gogh: The Immersive Experience” digital art exhibit to create a new bespoke Van Gogh Afternoon Tea experience. The whimsical menu takes guests on a tasting journey through Van Gogh’s most iconic works, with unique selections of cocktails and tea, conjuring the essence of the expressive artist. For the ultimate wine lover, check out the inaugural Healdsburg Wine & Food Experience taking place May 20-22 in Sonoma County, California. With a focus on the producers and makers of the wine region, the celebration will offer tastings, celebrity chefs, exclusive music performances, and VIP (and even Ultra VIP!) experiences to educate on the region’s farmers and growers. Vineyard truck tours – available for the first time to consumers – will allow attendees to walk the vineyards, touch the soil and learn how wine is made from the person who makes it. Out of Office – For RealWith the rise in “work from anywhere” office policies, many Americans used 2021 to explore a destination that served as both a vacation spot and a temporary office or school for the family. This year, however, we expect to see employees use their PTO for work-free getaways. Whether a full digital detox or simply to (re)establish the line between work and play, travelers are placing an intentional focus on leisure, self-care and mental wellness. Along the 30 miles of Florida’s Paradise Coast – comprised of Naples, Marco Island and the Everglades – emails and conference calls are quickly forgotten. Instead, to do lists here include relaxing along white-sand beaches, exploring the “wild side” of the only sub-tropical mangrove wilderness of the U.S., gallery hopping along the famed Fifth Avenue South and dining on fresh local seafood. New this year, the Shy Wolf Sanctuary animal refuge offers Meditate with Wolves; a unique opportunity to meet and connect with the exotic animals under guidance of trained experts to offer different approaches to meditation, energy healing, yoga, and relaxation techniques. Fresh and CleanAs health and safety remain top of mind, consumers will pursue outdoor adventures in their 2022 travels. Destinations with clear protocols in place offer peace of mind and those with wide-open spaces are poised for the sustained popularity of nature-based trips. Many will also continue to enjoy road tripping which allows for multiple stops, small-town hopping and the opportunity to easily bring the whole family along – pets included. Following a record-breaking 2021, the state of New Hampshire is a great destination for active travelers looking to explore the great outdoors, with hiking and biking trails for all levels, and countless lakes for kayaking and fishing. And the best part is that visitors can experience the salt air along the charming coastline and breathtaking mountain views in the same day – but there’s no rush to do so; there are more than 1,000 miles designated as foliage drives and cultural byways. Planning a cross-country road trip? A stop in Paducah, Kentucky, is a must as the American Quilter’s Society’s QuiltWeek returns April 27-30 after a two-year hiatus. Quilters worldwide flock to Paducah – home to The National Quilt Museum – for the four-day event that includes a quilt contest, workshops, lectures and vendors. Meet the LocalsBeyond sightseeing, travelers are seeking to truly connect with destinations for more meaningful travel. These experiential moments span culinary – visiting local suppliers and learning about sustainable food sourcing; arts and culture – meeting the makers; history – this includes what’s unwritten; and so much more. While Santa Fe, New Mexico, will celebrate numerous milestones in 2022, this most notable is the 100th anniversary of the Santa Fe Indian Market in August. Produced by the non-profit Southwestern Association for Indian Arts, North America’s largest and most prestigious Indigenous art market will return in person for its centennial, featuring Native artists from all regions for visitors to experience live entertainment, fashion shows and more. Bonus: Along with the above trends, we are seeing an increased sense of industry and consumer responsibility to protect the environment and give back to a community, which will be invaluable for the continued rebuilding of our beloved tourism industry and economy. Consider doing good where you can, even if that simply means leaving a destination just the way you found it. Pro Tip: Don’t forget about TikTok for travel inspiration – it’s not just about trending dances. The platform is seriously growing its travel content as influencers create short-form videos of their experiences around the world. There are 1M posts and more than 8.8B views for the #travel hashtag! Happy New Year and happy travels! via Lou Hammond Group https://louhammond.com/2022/01/28/new-year-new-travel/ From the top of Maine to the southernmost coast of Florida, destinations alongside America’s eastern seaboard are ready to provide all of the holly jolly experiences you crave. Read on for four festive cities you can visit this holiday season. Ogunquit, MaineDecember at Cliff House Maine is chocked full of holiday cheer. Guests can look forward to gourmet S’more bars, themed viewing of holiday classics like “The Polar Express“ and Christmas Cookie decorating. A partnership between the hotel and Nubb’s Lobster Shack offers a delicious and fun seaside escape, complete with a private igloo and curated menu of seasonal favorites.
Portsmouth, New HampshireFor those searching for the ultimate holiday travel experience, look no further than Portsmouth, NH. Visitors can finish up their holiday shopping tax-free at any of the local businesses along High Street, or head to Vintage Christmas in Portsmouth to shop among the wreath-lined streets. Celebrated for its distinct cuisine, Portsmouth offers culinary offerings at several of the most popular restaurants, including “12 Days of Christmas for Beer Lovers” at Row 34, and prix fixe menus for Christmas Eve and Christmas Day at many of the celebrated haunts, like Anneke Jans.
Norfolk, VirginiaNorfolk will host the second-annual WinterFest on the Wisconsin (aboard the Battleship Wisconsin at Nauticus), a truly spectacular light display with over 1.5 million lights illuminating the historic ship. This year will feature new holiday experiences including The Grinch and Santa sightings, live music, and a lighted boat parade on Saturdays. Joining Norfolk’s festive lineup of holiday events this year is the Virginia Zoo’s ZooLumination, bringing animals to life with the help of thousands of LED lights! The larger-than-life experience will feature 29 inflatable animal sculptures that come to life at night with a stunning visual experience.
Charleston, South CarolinaFor the perfect Southern holiday this December, visitors can stay in the city’s newest, luxury boutique hotel – Emeline or the brand-new 153-key Sweetgrass Inn at Wild Dunes Resort, located on Isle of Palms. From exploring Charleston’s historic homes decked for the holidays and driving through two million lights at the Holiday Festival of Lights, to watching the annual Holiday Parade of Boats in the Charleston Harbor, travelers can enjoy a number of festive events and activities all month long. Guests can also celebrate the season while visiting Charleston’s historic sites, museums and cultural organizations that comprise the Charleston Heritage Federation (CHF). In fact, the organization recently relaunched their Essential Charleston Passport online, offering visitors a digital ticket to travel back in time and discover the city’s cultural mainstays. The passport includes admission to CHF’s five remarkable historic houses, the country’s oldest landscaped gardens at Middleton Place, the oldest preserved plantation house at Drayton Hall and more, which will all be festively decked out for the holidays.
via Lou Hammond Group https://louhammond.com/2021/12/22/four-festive-cities-to-visit-this-holiday-season/ Saying goodbye to summers warm months is always hard, but falling into fall is the time vivid reds, bright yellows, and deep browns take over the green leaves and brings blockbuster of color. See a selection of destinations that are the best for fall foliage below. Cashiers, NC (Jackson County)In the mountains of Western North Carolina, visitors can experience one of the most unique leaf-looking experiences in the country – the Shadow of the Bear. This naturally occurring phenomenon makes an appearance for just 30 minutes on sunny days at 5:30 p.m. mid-October through early November just outside of Cashiers, North Carolina in Jackson County. It starts with a small dark shadow at the bottom of the valley and grows until it finally evolves into the bear as the sun sets behind Whiteside Mountain – what many geologists deem to be the oldest mountain in the world. Outside of this special event, which also occurs in late winter from mid-February through early March, Jackson County is the best destination to view fall foliage due to its unique location tucked between the Nantahala National Forest and on the edge of the country’s most-visited national park, Great Smoky Mountains National Park. Fall in Jackson County is more eye-popping than your average autumn escape and beckons leaf peepers from across the nation. Marquette, MIOn the shores of Lake Superior, Marquette, Michigan is a community where nature’s assets are on display through scenic vistas, rugged trails and rushing waterfalls. With 30% of Michigan’s land mass and only 3% of its population, the Upper Peninsula town of Marquette is nestled in dense forests that turn a combination of fiery reds, golden hues and pops of orange – there is no better Midwest destination to explore the outdoors while enjoying the bounty of Fall colors. Outdoor activities range from hiking to fat tire biking on the city’s many trails to fly-fishing. From unique dining experiences, award-winning craft breweries and a thriving art scene, Marquette embraces a culture anchored in artisanship and ingenuity. Santa Fe, NMSanta Fe National Forest, just 15 minutes from Santa Fe Plaza, is a site to behold year-round; however, in the latter half of September, the Aspen trees that dominate the forest turn a bright gold color that makes it especially beautiful. The peaks of the Sangre de Cristo Mountains tower above the high desert offering a breathtaking vantage point of Santa Fe’s natural landscape. Ahead of ski season, Ski Santa Fe opens its main ski lift exclusively on weekends and holidays in September for visitors to take in a birds-eye view of the foliage throughout the valley.For those who prefer to stay within the downtown area, the cottonwoods and other deciduous trees along the Alameda Street walking path and Santa Fe River also turn gorgeous autumn colors by mid-October. Sacramento, CAKnown as America’s Farm-to-Fork Capital, Sacramento, California, is a culinary force featuring bustling restaurants, a thriving public art scene, and interesting Gold Rush history. What some may not realize is that the typography and climate in the region creates impressive opportunities for vegetation – from grapes to apples – and in autumn, vibrant trees. Visitors traveling east on US-50 through Folsom will soon arrive at the perfect place for flannel shirts, cider, and Instagram-worthy scenery. Comprised of over 50 orchards, the Apple Hill region offers vibrant foliage and impeccable fall vibes for visitors pursuing leaf-peeping, apple picking, and pumpkin patches. Surrounded by Sycamores and oaks, Apple Hill remains one of the most popular fall destinations in Northern California. Due to the more temperate climate, harvest typically begins around Labor Day and can run until the beginning of December. The changing colors can be enjoyed on nature walks, or while taking advantage of the local activities including golf, wine tasting, and shopping from the local farm-to-table vendors. White Mountains, NHWith fall quickly approaching, New Hampshire is gearing up for another epic season of leaf peeping. Known for its picturesque landscape that becomes increasingly beautiful with the arrival of autumn, the Granite State has plenty to offer visitors of all ages. Visitors can experience the ultimate road trip as they uncover glorious views of New England’s famous foliage from the comfort of their car. Within the White Mountains, the most popular scenic drive is the Kancamagus Highway, commonly referred to as “the Kanc”). From Conway, the Kanc offers 34.5 miles of stunning mountain scenery through the White Mountain National Forest. In Lincoln, you can either turn north onto I-93 through Franconia Notch State Park and its soaring mountain peaks, or continue west on Route 112 through Kinsman Notch to Route 302, which heads to Bath, Lisbon, Littleton, Bethlehem, Twin Mountain and Bretton Woods, home of the Mount Washington Hotel. Rt. 302 continues east through Crawford Notch and past some of the most spectacular scenery in the East. Additional scenic drives can be found here. Cliff House Maine (Cape Neddick, ME)Nestled across 70 oceanfront acres atop Bald Head Cliff on the southern coast of Maine, Cliff House Maine offers guests unrivaled experiences that are accessible, exceptional and spectacular. One of America’s most celebrated coastal resorts, the 186 guest rooms and 40 luxury suites, in addition to a classically restored New England cottage with a front porch overlooking the ocean, are an ideal spot for fall leaf peeping. Within a short drive from the resort (less than an hour), Maine’s natural tapestries can be enjoyed at: Rachel Carson’s Wildlife Refuge in Wells: Established in cooperation with the State of Maine to protect valuable salt marshes and estuaries for migratory birds. Located along 50 miles of coastline in York and Cumberland counties, the refuge consists of 11 divisions between Kittery and Cape Elizabeth. Laudholm Farm: Trails feature signs to help you find your way, identify plants and animals, understand the natural and cultural history of the site, and explore the changing leaves. Parson’s Way: A serene and somewhat secluded environment, featuring sweeping views and picturesque landscapes of fall leaves juxtaposed against the blues of the ocean. Fort Williams Park: Beautiful free park with walking paths with the nearby Portland Head Light – the most photographed lighthouse in America, and also the oldest in Maine. Mt. Agamenticus: Scenic vistas, fragile habitats, and distinctive trail system. Mt. Agamenticus is unlike any place else on earth and contains a very Authentic East Coast environment.
via Lou Hammond Group https://louhammond.com/2021/10/28/roundup-of-lhgs-best-spots-for-seeing-fall-foliage/ |
AuthorLou Hammond Group is a global public relations agency specializing in lifestyle, travel & technology with offices in New York City, Charleston, SC, Houston, TX, Miami, FL and Los Angeles, CA. Contact
Lou Hammond Group - Houston 410 Pierce Street, Ste 220 Houston, TX 77002 Phone: 713-568-6109 Email: [email protected] Website: https://louhammond.com/houston-tx/ FIND ME ONLINE
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