So, you’ve just finished writing your latest pitch and have officially received the green light from your client to distribute the good news. Congratulations! You may think that the hard part is over and that the next step is getting an enthusiastic response from a journalist – well, think again. In the world of media relations, the more time-consuming work comes after the writing, and a crucial step in getting your news out to the media is building a solid list of journalists who may be interested in receiving the announcement. The first step in building an appropriate media list is looking at the focus or “beat” of each reporter, and then you must narrow down your list by titles/roles at each publication. First, you must ask yourself these questions: Who accepts pitches? Who assigns news stories? Who should I not contact? Before you go any further – I should note this isn’t a guide on who to pitch, but rather a guessing game to see how well you know common titles within a media outlet so that you can determine who should be prioritized for pitching. See the instructions below and good luck! Instructions: Utilize the below word bank to match the editor’s descriptions with the appropriate role. Word Bank
Role Description
Answers (don’t peek)
Once you master these titles and the steps mentioned above, then you have all the knowledge to build a successful media list. I think we all can agree spending time on and putting hard work into a pitch just to send it to the wrong contacts would be disappointing, right? So, picking the perfect contacts to distribute to is very important. Then you can sit back and wait to see if your pitch gets a bite! via Lou Hammond Group https://louhammond.com/2023/01/20/guess-who-magazine-editor-edition/
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AuthorLou Hammond Group is a global public relations agency specializing in lifestyle, travel & technology with offices in New York City, Charleston, SC, Houston, TX, Miami, FL and Los Angeles, CA. Contact
Lou Hammond Group - Houston 410 Pierce Street, Ste 220 Houston, TX 77002 Phone: 713-568-6109 Email: [email protected] Website: https://louhammond.com/houston-tx/ FIND ME ONLINE
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