Newsjacking, or the practice of ‘hijacking’ trending news stories with the goal of inserting your brand into the conversation, can be an effective public relations tactic for building your brand, boosting credibility, and getting your message out to a larger audience. While newsjacking is a useful tool for securing media exposure, it’s important to approach every newsjacking opportunity strategically. Here are a few tips that PR pros can utilize to master the art of newsjacking.
Best Practices for Newsjacking
via Lou Hammond Group https://louhammond.com/2022/06/27/how-to-master-the-art-of-newsjacking/
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AuthorLou Hammond Group is a global public relations agency specializing in lifestyle, travel & technology with offices in New York City, Charleston, SC, Houston, TX, Miami, FL and Los Angeles, CA. Contact
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