In today’s world, social media has become a part of many people’s daily lives. From searching Instagram to see the newest fashion style to mindlessly scrolling TikTok to watch the entertaining TikTok trends, it’s safe to say that many people are consumed on a daily basis. As someone who works in the world of social media, I’ve seen firsthand that algorithms change on a daily basis and sometimes it can be tricky to adapt your social strategy to align with your business goals. The key is to understand the new trends and figure out a way to stand out among them. Read on for what will be trending for 2022. TikTok will become hugeThink about TikTok as an immersive entertainment experience. Brands that are authentic and genuine show the best results. Brands are also encouraged to engage like a user, build a narrative and create with intent. As 50% of TikTok’s global audience is under the age of 34, staying engaged is more important than ever. When considering your TikTok strategy, you will want to keep these key insights in mind:
Source: Social Media Today Video content will be a priorityGone are the days when Instagram photos will be pushed to the front of your homepage. Instead, you will notice that you will see more video content amongst the people you follow. According to Instagram CEO Adam Mosseri, that platform plans to “double down” on its focus on video content in 2022. When creating Reels, you will want to keep these key insights in mind:
Source: Social Media Today Paid advertising will become essentialAccording to Hootsuite’s 2022 Social Media Trends survey, more than half (51.4%) of marketers surveyed informed that they plan to increase their paid social spend this year. As Hootsuite states, 38% of marketers will heavily focus on TikTok for increased social spending as that platform has seen a 700% increase in being effective for business goals. Influencer marketing will continue to soarOver the past 5 years, influencer marketing has taken off. Globally, influencer marketing-related companies increased by 26% in the year 2021, reaching nearly 19,000 firms offering or specializing in these services. Because of this, 68% of marketers plan to crease their influencer marketing spend in 2022. According to the State of the Influencer Marketing 2022: Benchmark Report from Influencer Marketing Hub, the influencer marketing industry is set to grow approximately $16.4 billion in 2022. If your budget isn’t allowing for paid social, investing in influencers could be a cheaper alternative that is just as effective. There are influencers for every niche: travel, wellness, golf, fashion… you name it! They have proven time and time again that they can help marketers successfully achieve marketing goals. via Lou Hammond Group https://louhammond.com/2022/02/28/social-media-trends-for-2022/
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AuthorLou Hammond Group is a global public relations agency specializing in lifestyle, travel & technology with offices in New York City, Charleston, SC, Houston, TX, Miami, FL and Los Angeles, CA. Contact
Lou Hammond Group - Houston 410 Pierce Street, Ste 220 Houston, TX 77002 Phone: 713-568-6109 Email: [email protected] Website: https://louhammond.com/houston-tx/ FIND ME ONLINE
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